To create a successful lead generation campaign, you need to find new and innovative ways to reach potential customers. One strategy that can be effective is using blue ocean-style tactics. This approach involves creating a new market space that is uncontested by your competitors. In this blog post, we will discuss how you can use the blue ocean style. As well as how for lead generation and some of the benefits it offers.
Driving Leads to Your Website
People who are either self-employed or who don’t receive health insurance from an employer have two options: Purchase policies directly from private carriers or through the Health Insurance Marketplace.
One of the best places to capture these consumers is through your insurance website. Consumer-friendly content is one of the easiest ways to accomplish that. Try uploading health-related content to a Blog or Resources section. Then gating it, which means users will need to fill out a form to view or download it. Ideally, you’ll want to focus on topics that users from your prime demographic sets might be interested in, such as:
- Interesting or little-known benefits included in Medicare Advantage plans, such as gym memberships, grocery allowances, and meal delivery services
- Motivational content and how-to fitness ideas for people who work from home
- Healthy, kid-friendly breakfast, lunch, and snack ideas and recipes
Use free, easy-to-use tools like Canva to produce Infographics or visually rich ebooks that appeal to women in the 25-54 age range. Not only will you capture their information, but they may also share links to the content in their social circles, from Facebook to Pinterest, opening the door to more potential users willing to trade their email and phone number for it. Just be sure to include marketing opt-in verbiage on the form.
Another way to leverage your website is through add-ons that create options for prospects who want to self-serve. Quotit customers, for instance, have the option of adding a consumer-driven shop and enroll tool to their websites.
This allows shoppers looking for health insurance to shop for and compare quotes at their convenience. As well as enroll with Quotit’s select integrated carrier partners. The add-on also has its unique URL that you can use in social media posts, emails, blogs, and more to help drive people to it.
Be Creative With Social Media
Whether or not you currently use social media as an insurance marketing tool to help promote your business and sell more policies, you’re probably aware that many insurance agents are already using platforms like Facebook and Linkedin to nurture relationships with potential customers, and current customers, and even potential marketing partnerships.
But have you considered getting not only creative with your insurance social media posts, but also where you share them, and branching out to other less usual-suspect sites? You could:
- Open a Pinterest page. Health content is popular on Pinterest, and you can fill your boards with content that is a mix of pieces that link back to your website, as well as relevant content from other sources
- Get visible on Youtube. Consider making selfie videos that help explain to potential clients some of the finer points of purchasing the right insurance policies for their needs
- Socialize on Reddit. This one may seem like a stretch, but Reddit already has a place for health insurance agents to gather and shoot the breeze. Makes sense that you’d also find potential clients among the site’s 430 million active monthly users.
Network in Your Community
Look around your sales territory and you’re sure to find senior living and day centers, gyms, health and fitness facilities, and more. Consider co-sponsoring, participating in, and volunteering for health and wellness-related events.
Whether you bake cookies for a pediatric fundraiser or co-sponsor a senior healthcare clinic, it will help expand your brand footprint as well as offer you face-time with a whole new slew of potential clients and clients-to-be. Old client Lists and previous customers.
Use a Trusted Lead Provider
Purchasing lead lists can offer you instant access to people who have already expressed interest in purchasing health insurance. However, before paying for leads, it pays to do a little recon before hitting the buy now button.
A Google search should provide customer reviews and other mentions regarding the veracity of the Lead Generation provider you’re considering. Purchasing lead lists from a provider you currently work with is even better because you’ve likely already established a trusting relationship.